Summit Exchange is the campaign infrastructure underneath the data. Audience exploration, identity matching, DSP activation, landing pages, dynamic qualifiers, lead management, display campaigns, attribution — all in one platform.
A single licensing agreement covers the entire stack. No vendor stitching, no integration cost, no data leak between systems.
Real cohort sizes. Real-time filtering. Eight use cases. Direct path to licensing.
Audience Explorer is the operational surface where licensed buyers — and prospects in active conversation — explore Summit's exclusive dataset. Filter by tier, condition, demographic, and geography. The audience size updates in real time as the scope changes.
When a pharma brand wants to match their first-party PHI against Summit's cohort — for lookalike modeling, attribution, or audience expansion — THIIC runs the bilateral exchange under the hood. The brand's PHI never leaves their environment. Summit's data never leaves Summit's environment. Hashes exchange. Overlap surfaces. Both parties see the matched cohort size and identifier references; neither sees the other's underlying data.
Once a cohort is built and matched, push it to the DSP of choice. Native connectors to Meta Custom Audiences, Google Customer Match, The Trade Desk, and DeepIntent. Hash format converted per DSP requirements. Audience ID returned and stored. Refresh schedule configurable per audience.
Meta, Google, and many DSPs restrict pharma brands from advertising prescription drugs directly. Unbranded condition campaigns can run, but the legal sponsor must be an independent entity. Summit Audience Segments serves as that sponsor — running unbranded condition campaigns on behalf of pharma brands while preserving brand separation.
Every unbranded ad funnels users through a dynamic qualifier — a branching question flow designed to filter only the patients matching the brand's target profile. The qualifier engine has read access to Summit's data layer: when a user comes from a Summit-seeded audience, Summit already knows their condition, demographics, and geography. The qualifier skips known attributes and only asks what's new.
Two output modes for every campaign.
The operational layer underneath the platform. Captures every lead, validates each one, routes to the right brand, tracks delivery — with full economic visibility per campaign.