Summit was built by a team that spent a decade running condition-specific patient acquisition campaigns, managing vendor relationships across the full pharma stack, and watching 60–85% of every campaign dollar disappear into margins between layers. Summit is the company that didn't want to be another layer.
Pharma brands spend $30B+ annually on DTC patient acquisition. That spend flows through 5–7 vendor relationships per campaign — data providers, identity vendors, clean rooms, lead gen platforms, landing page hosts, DSPs, attribution tools. Each layer takes 60–85% margin. Brands get a fraction of the output they pay for.
We didn't build Summit to be another vendor in that stack. We built Summit to be the company that replaces the stack — with a single integrated platform, a single contract, a single audit trail, and a data layer no competitor can access.
The Summit team has run patient acquisition campaigns across diabetes, obesity, sleep apnea, cardiac, and polypharmacy — for a decade, at scale, in-house. We built the data layer because we needed it. We built the platform because no one else could. We built THIIC because we were tired of paying clean room fees to do something that should have been math.
Summit works with three primary partner types. The licensing structure, data access scope, and commercial terms are calibrated to the partner type and the scope of the engagement.
Every Summit engagement starts with a focused conversation about your campaign objective, target conditions, and timeline. We'll scope the license structure, walk through match rates and cohort sizing, and give you a clear path to first data delivery.